Answers.ai is an AI-powered educational platform that provides instant homework assistance and personalizes learning for students.

Challenges

Facing rising costs and declining returns on traditional ad platforms like TikTok, Answers.ai needed a fresh approach. With over half of Gen Z and Millennials now preferring AI-powered solutions to traditional search, the company strategically pivoted toward AI and LLM-based platforms where students naturally gathered.

The Koah Solution

Koah's GenAI ad network features ContextMatch — a tool that helps advertisers reach users based on real-time conversational context. For Answers.ai, this meant connecting with students precisely when they were actively seeking AI-powered homework help. Through native ad placement in these high-intent interactions, Answers.ai were able to engage with a Gen Z audience already comfortable with AI tools, resulting in stronger engagement and more efficient growth.

Results

• Increased User Acquisition: Answers.ai saw a notable uptick in traffic, driven by Koah’s ability to specifically target students who rely on AI

• Improved Marketing Efficiency: By leveraging Koah’s high-intent ad placements, Answers.ai reduced customer acquisition costs and maximized return on ad spend—outperforming traditional social media channels.

Ready to Learn More?

If you’re an advertiser aiming to capture an AI-friendly audience, Koah offers a targeted channel to connect with tech-savvy users—efficiently and effectively.